Our Team

Nati Rohm
Founder and CEO of Lev HaOlam, Israel Advocate, Lawyer, Pioneer

After serving in the IDF, when most people were taking a year off to travel, Nati and a few friends wanted to continue working to make the country a safer, better place. They decided that their passion lay in Judea and Samaria. They all believed deeply in G-d and the Torah, and they wanted to join and settle down with the pioneers redeeming the Biblical Heartland of Israel, working the same land as our forefathers thousands of years before.

They bought a cheap, broken down car. They drove into the Samarian hills, looking for a place to begin a new community. When the car finally broke, they were on a beautiful hilltop near Shilo. Together they made camp. They lived with no electricity or running water, digging out a biblical well that was thousands of years old for their primary water source. Over time they built small structures by hand, working the barren land. Slowly the village began to grow.

Once a few families had come to take up residence on the empty yet beautiful hilltop, they knew the time had come to begin again. They had the great honor of pioneering different Samarian hilltop villages together. Now Nati lives with his wife and family in Esh Kodesh, one of the pioneer villages that were founded a few years before.

Yonat, Nati’s loving wife, was left a young (19-year-old) widow when her first husband was killed in the Second Lebanon War.
She was nine months pregnant. Later, after they met and married, they managed to build a happy family in our beautiful, bountiful homeland. Today they continue the work that has always been so close to their hearts – redeeming the Biblical heartland of Israel.

Founding Lev HaOlam was the next step in Nati’s work for Israel and Judea & Samaria. We help this land grow and thrive by supporting the people and communities that are living and working in the Biblical heartland of Israel. This is an opportunity to stand up and act against all those who call to boycott Israel. Lev HaOlam creates connections between Israel’s supporters and the pioneers of Israel.

Ze’ev Epshtein
CEO of Lev HaOlam


Dina Altura
CFO of Lev HaOlam

Dina, originally from Russia, grew up outside Hebron in Kyriat Arba. She has been with Lev Haolam from the beginning and loved watching it grow into the largest exporter of goods from Judea and Samaria.

Ezra Barry
Customer Relations Manager

Ezra is Lev HaOlam’s support center. He takes care of our partner’s questions, billing, and shipping. He is originally from New York and immigrated to Israel in 2015. 

Neriya Rubin
Logistics & Operations Manager

Neriya grew up in __ and currently lives with his family in Neve Daniel. He is behind all the incredible packages you receive! He finds the pioneers, selects and orders the products, and -finally- he packs and ships them! …He does everything but hand the package directly to you. 

Aviva Morris
Outreach Coordinator

Aviva lives in Samaria with her husband and son. Originally from New Jersey, she has been living in Israel for the last eight years. She runs the outreach for Lev Haolam, contacting our partners around the world. 

Aryeh Powers
Marketing Director

Aryeh lives in Jerusalem after making Aliyah and loves it here. He runs our blog, newsletter, and marketing- helping spread the word about what we are trying to do.