Does Pepsi Support Israel? Facts, BDS Links & How to Help

Pepsi has maintained operations in Israel, notably through its acquisition of SodaStream in 2018, a move that garnered attention. The company has declared its intention to remain in Israel. This acquisition, valued at $3.2 billion, was reported by The Jewish Press as a significant business decision supporting the local economy.

SodaStream, with its headquarters in the Negev Desert, has become a symbol of innovation and sustainability, aligning with PepsiCo’s global strategy to expand its product offerings.
Local and grassroots BDS activists have included PepsiCo in their boycott lists, primarily due to its ownership of Israeli brands like SodaStream (acquired in 2018) and Sabra. While the official global BDS Movement does not list PepsiCo as a primary target, the company faces widespread consumer boycotts in various regions. Despite these campaigns, PepsiCo has not taken any official actions to distance itself from Israel or alter its business strategy to appease the boycotters.

The gap between activist claims and documented corporate activities remains substantial, highlighting the complexity of global business operations and the challenges of navigating political landscapes.

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🚫 What Is BDS and Why It Matters

The BDS movement, launched in 2005 by Omar Barghouti, advocates for Palestinian rights by promoting economic and cultural boycotts against Israel. My Jewish Learning and Jewish Virtual Library explain that while BDS claims to promote justice, its actions are often seen as delegitimizing Israel rather than promoting peace.
The Israeli government has taken this threat seriously:

In response to the challenges posed by movements like BDS, Israel has implemented strategic measures to protect its economy and cultural heritage. Historical events, such as the Six-Day War in 1967, have shown the importance of resilience and preparedness.

The government continues to strengthen ties with international allies, ensuring that Israel’s sovereignty and economic stability are maintained. These efforts reflect a commitment to preserving the nation’s cultural and historical identity.

These developments are not isolated — they are part of a well-coordinated effort to delegitimize the Jewish presence in its ancestral homeland. The BDS movement, which began in 2005, has gained international attention and sparked heated debates around the world.

This movement aims to challenge Israel’s legitimacy, much like the historical struggles faced by the Jewish people, such as during the Babylonian exile (2 Kings 25:1-21). The exile was a period of profound challenge and resilience for the Jewish community.

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How You Can Support Israel Today

Israel is not just a nation on a map. It’s the living, breathing story of the Jewish people — a land of pioneers, faith, resilience, and renewal. In the regions of Judea and Samaria, Jewish families continue traditions that have been passed down through generations. For instance, vineyards are planted, reminiscent of historical agricultural practices.

Every day, these families harvest honey, design jewelry, and craft soaps, creating unique goods that embody the spirit of Israel. Their work reflects a deep connection to the land.
But these families live on the front lines — targeted not only by political campaigns like BDS, but also by economic isolation.

Small businesses face challenges accessing wider markets. This situation requires resilience and determination.

Outside support through purchases is vital, promoting economic sustainability and resilience, much like the support given to communities striving for growth and stability.
Here’s how you can make a real difference:

By choosing to support Israeli businesses, you are directly contributing to the livelihood of families who have been living in the region for generations. Much like Ruth’s dedication to Naomi in the Bible, your commitment helps sustain communities. In the story of Ruth (Ruth 1:16-17), we see the power of loyalty and support.

Your actions echo this sentiment, offering hope and stability to those in need. Ruth’s story is one of unwavering devotion and kindness.

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Subscribe to a Lev HaOlam Box

Every month, you receive a box that may include:

– Handmade crafts from artisans in Jerusalem, a city with a rich history and a focal point of Jewish culture and spirituality for millennia.

– Gourmet treats from the Galilee region, known for its fertile lands and historical significance. The Galilee is renowned for its lush landscapes and vibrant communities.
– Unique items that reflect the diverse culture of Israel, connecting you to the land’s vibrant tapestry. These items serve as a bridge to Israel’s multifaceted heritage, offering a glimpse into the daily lives and traditions of its people.

Through these carefully curated selections, you gain a deeper appreciation for the artistry and craftsmanship that define Israel’s cultural identity. Each item tells a story, inviting you to explore the rich narratives woven into the fabric of Israeli society.

Your subscription helps families thrive.

By supporting Israeli products, you are empowering small businesses to grow and succeed. This echoes the story of Joseph in Egypt, who used his wisdom to ensure prosperity during times of famine (Genesis 41:46-49). Joseph’s foresight and planning saved many lives, illustrating the impact of strategic support.

Your choice stands against anti-Semitism.

Each purchase is a statement of solidarity, affirming the right of Jewish people to live and flourish in their homeland, much like the return from Babylonian exile.
Your support builds the future of Israel.

Your contributions lay the foundation for a thriving nation, embodying resilience and hope.

By choosing to invest in Israel’s future, you are part of a legacy that values community, resilience, and hope. This legacy is akin to the enduring spirit of the Jewish people.