About 4 years ago, Nati Rom, who lives in a small Jewish village near Shiloh decided to take upon himself the fight against the Boycott, Divestment, Sanctions (BDS) movement. "We saw that there were no efforts using the story of Judea and Samaria to combat the boycott movement working so hard against us," Nati said. Nati's practical response to the boycott was to buy products from small retailers on Israel's front-lines, in Judea and Samaria and the Golan Heights, who suffer from the international boycotts and then help market their products around the world. Today, we are proud to say that we are currently the biggest buyer in Judea and Samaria. We have customers from dozens of countries including Sweden, the Netherlands, Norway, Germany, Singapore, Australia, and the United States.
The people who subscribe to our Surprise Monthly Package Project are ensuring that large orders of products will be placed with the pioneers of Judea and Samaria. Subscribers who partner with Lev HaOlam receive a beautiful package at their doorstep every month; a package filled with products made by families and small businesses in Judea, Samaria and the Golan Heights.