Does Mountain Dew Support Israel? Facts, BDS Links & How to Help

PepsiCo, Mountain Dew’s parent company, has official business operations in Israel, though the brand itself does not have a distinct presence in the country. PepsiCo’s investment in SodaStream signifies the broader business ties. While Mountain Dew has not issued a specific statement on Israel, its association with PepsiCo links it to the region’s economic activities.
Some activists mention PepsiCo in broader boycotts, but factual documentation confirms the absence of Mountain Dew on the official list source.

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🚫 What Is BDS and Why It Matters

The BDS movement was launched in 2005 by a coalition of Palestinian civil society organizations. It aims to apply economic, cultural, and academic pressure on Israel. The BDS National Committee, formed in 2007, coordinates these efforts source.
The Israeli government has responded to the BDS campaign by implementing measures to counteract its effects. These measures include promoting Israeli products internationally and strengthening trade relations with countries that do not support the BDS movement. In 2017, Israel passed a law banning entry to foreign supporters of BDS, reflecting its firm stance.
Additionally, Israel has sought to educate the public about the potential economic and cultural impacts of BDS. By fostering dialogue and awareness, Israel aims to counter misinformation and highlight the positive contributions of Israeli businesses globally.

 

The activity around Mountain Dew is minimal compared to the broader BDS movement, which targets many other brands more directly.

Critics argue that BDS unjustly singles out Israel, but others view it as a right to protest.
Mountain Dew remains indirectly affected by this ongoing debate.

The brand’s position reflects the complexity of modern consumer choices, where ethical considerations often intersect with business decisions.

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How You Can Support Israel Today

In Israel, and in communities across Judea and Samaria, families run small businesses – planting vineyards, harvesting honey, designing jewelry, crafting soaps, and making other handmade goods. Many of these small producers face economic pressure and limited access to international markets. Outside support can enable these businesses to thrive by opening new opportunities for trade.
But these families live on the front lines – targeted not only by political campaigns like BDS, but also by economic isolation.

Supporting these businesses provides them the means to sustain their livelihoods, ensuring economic stability in challenging times.
Here’s how you can make a real difference:

By choosing to support Israeli businesses, you directly contribute to the livelihoods of families who are often in challenging situations. Your support brings hope to these families.
You can also spread awareness by sharing stories of these families and their businesses. Your voice can help raise awareness and encourage others to support Israel through informed choices.

Subscribe to a Lev HaOlam Box

Each monthly box may include a selection of items such as: – Handmade soaps from the Negev Desert, crafted using traditional methods.
– Olive oil from the Galilee region.
– Artisanal chocolates made by family-owned businesses in Jerusalem.
– Jewelry inspired by ancient designs.
– Spices and herbs that have been used in Israeli cooking for generations.
– Unique pottery pieces crafted by artisans in the Judean Hills.

Your subscription helps families thrive.

By supporting these businesses, you enable them to provide for their families and communities. Your choice stands against anti-Semitism, offering a tangible way to counteract prejudice.
Your support builds the future of Israel.

Every item you purchase contributes to the growth of Israeli communities. Through your involvement, you help create a more stable and prosperous future for the next generation.