He Built His Factory in the Desert. He’s Still There.
A Different Kind of Success Story Most people do not move to the desert to start a business. But for Itay, Mitzpe Ramon was never only a location. It was a calling. Founded in 1999, Faran Cosmetics was born from Itay’s deep connection to the desert and his belief that life in the Negev offers something impossible to find anywhere else. Surrounded by the beauty and stillness of the Ramon Crater, he began creating natural skincare products inspired by the plants, minerals, and spirit of the Israeli desert. As Itay explains: “Here I can tap into the spiritual side...