Idan Zait

Discover how Idan Zait’s passion for the Dead Sea and his commitment to community empowerment created the exceptional 424 Salt brand! From Passion to Purpose: The Story Behind 424 Salt Founding Vision: A Pioneer’s Journey Idan’s story as the founder of 424 Salt who fell in love with the region around Dead Sea where it had been formed is no less than an inspiration. As an IDF paratrooper, Zait had spent significant time in the Jordan Valley which allowed him to forge a strong relationship with land. This resulted from the connection between him and the unique and mineral-rich salt....