Israeli skincare

Discover the journey of Tzvika and Adi Zamir as they build Asif, a boutique Israeli cosmetic brand blending science, nature, and family heritage. The Founders: Tzvika and Adi’s Journey Tzvika Zamir’s path to creating Asif started long before he ventured into cosmetics. A proud Zionist, Tzvika served in the IDF as a paratrooper, eventually becoming an officer. It was during this time that he met Adi, his future wife, who played a pivotal role in his life and later in the development of their business. Their shared experiences, both in the military and in life, strengthened their bond and prepared...

Experience the rich heritage of Israeli craftsmanship through MASIK, a family-run cosmetics company dedicated to creating 100% natural products inspired by the beautiful landscapes and organic goodness of the Golan Heights. The Story Behind MASIK Amnon Mizrachi’s journey to establishing MASIK began with a personal struggle. After being diagnosed with psoriasis, he sought a solution to soothe his skin condition. Following his dermatologist’s advice to try natural olive oil soaps, Amnon realized there was a gap in the market for a soap that was not only effective but also a pleasure to use. Drawing inspiration from the abundant olive trees...