The Cabinet With the Treats
Meet Tamir Peled, the father of five building sweetness in northern Israel during wartime Building a Business While Holding Life Together Tamir grew up in Kfar Tavor, in Israel’s Lower Galilee region, and over the years built Beit Hashaked into a growing snack company loved by families across Israel. For him, the business was never only about selling snacks. He speaks about the products the same way parents speak about meals they prepare at home – wanting them to be good enough, safe enough, and joyful enough for his own children. That feeling shaped the company from the beginning. As...