Perfumes Itamar

​ In 1984, he and six other families moved to Itamar to settle the land and reintroduce a Jewish presence there. He dreamt of providing a livelihood and economic independence for people in the area, and that’s where the story of Perfumes Itamar begins. When Shimon and his family arrived in Itamar, it was a bare hilltop with stunning views of Samaria and little else. The families who settled in Itamar faced multiple challenges, from security to lack of infrastructure and jobs. Shimon and others worked odd jobs and often traveled great distances to find employment. After some years of...