Asif: Harvesting the Best of Israeli Ingenuity in Skincare
Discover the journey of Tzvika and Adi Zamir as they build Asif, a boutique Israeli cosmetic brand blending science, nature, and family heritage. The Founders: Tzvika and Adi’s Journey Tzvika Zamir’s path to creating Asif started long before he ventured into cosmetics. A proud Zionist, Tzvika served in the IDF as a paratrooper, eventually becoming an officer. It was during this time that he met Adi, his future wife, who played a pivotal role in his life and later in the development of their business. Their shared experiences, both in the military and in life, strengthened their bond and prepared...