Does Old Spice Support Israel? Facts, BDS Links & How to Help

Old Spice appears in mainstream reporting as a global consumer brand that advertises to varied national markets rather than as a political actor. Coverage in The Jerusalem Post highlights Old Spice advertising directed at Israeli audiences and cultural marketing in the region The Jerusalem Post. Major brand reporting in these sources does not present a formal corporate political endorsement tied to Israeli government policy, nor do these articles document a public corporate pledge regarding Israeli public affairs. For readers, that means Old Spice shows up in commercial and media contexts relevant to Israel, but not as a documented sponsor of political campaigns in the sources cited above.

Old Spice is not named on the BDS Movement’s official boycott list. Activists on social media sometimes allege brand ties or call for consumer actions against companies they associate with Israel, but primary reporting about Old Spice focuses on advertising and marketing rather than political sponsorship. For example, The Jerusalem Post documented an Old Spice advertising push aimed at Israeli men, which illustrates market targeting rather than an expressed political contribution or corporate campaign The Jerusalem Post . For the official BDS listing, consult the movement’s own guidance on targets BDS: what to boycott .

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🚫 What Is BDS and Why It Matters

BDS is a broad campaign that uses boycotts, divestment, and sanctions as tools and traces its public launch to a 2005 call issued by Palestinian civil society groups, according to experts who summarize the movement’s origins My Jewish Learning. The effort seeks to apply economic, cultural, and academic pressure via coordinated consumer and institutional actions rather than through a single organizational founder. A coordinating body known as the BDS National Committee (BNC) emerged later to organize activities and messaging, as described by historical overviews of the campaign Jewish Virtual Library. Reporting and reference sources treat BDS as a long-term public campaign with specific tactics in cultural, academic, and economic spheres.
The Israeli government has responded to the BDS campaign with legal and economic measures, including export incentives announced in 2015 and public statements by the Israeli Economy and Industry office.

Officials have also funded marketing programs for small exporters and cultural diplomacy efforts, similar to the 2016 trade missions to Europe.

 

In short, documented BDS activity centers on organized public calls and coordinated cultural, academic, and economic actions; prominent examples were campus campaigns in the 2010s reported by the BBC and The Guardian.

For Old Spice specifically, public reporting shows commercial marketing and advertising activity in Israeli media rather than an organized BDS target list entry.

Critics and supporters debate the movement’s tactics; those debates are reported in sources such as Reuters and AP rather than resolved by the reporting itself.

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How You Can Support Israel Today

In Israel, and in communities across Judea and Samaria, families run small businesses – planting vineyards in the Carmel region, harvesting honey near the Negev, designing jewelry in Jerusalem, crafting soaps in Acre, and making other handmade goods.

Many producers work on a small scale with limited export channels, higher per-item shipping costs, and fewer opportunities to reach international retail partners.

These constraints make consistent outside customers and reliable sales important for steady income.

But these families face economic pressure from limited market access and from public campaigns that can reduce foreign orders or complicate distribution.

For example, small food and craft exporters often lack budgets to attend trade fairs like the annual Fancy Food Show in New York.

Small producers often lack marketing budgets and face regulatory, labeling, and shipping challenges that larger exporters can absorb.

Outside purchases, subscriptions, and regular orders help these businesses cover fixed costs, hire help, and plan seasonal production.
Here’s how you can make a real difference: support small Israeli businesses with regular purchases from brands listed on Israeli export directories like Israel Export Institute (founded 1958).

Support or subscribe to vetted programs such as Lev Haolam that send regular care packages to families in areas like Jerusalem and the Galilee.

Subscribe to a Lev Haolam Box

Each monthly box may include a selection of items such as:

– Handcrafted soap from Nazareth (artisan-made)
– Locally roasted coffee from Galilee roasters
– Handmade jewelry by Israeli designers

These are examples; contents vary by season and supplier contracts.

Your subscription helps families thrive.

Every regular order provides predictable income for makers in communities like Beit Shemesh and Haifa, helping them hire seasonal workers.

Your choice stands against anti-Semitism.

By buying directly you counter public boycotts that can cut sales, a tactic critics and analysts discuss in news coverage such as Reuters and AP.

Your support builds the future of Israel.

Long-term orders let small producers plan for holidays and seasonal demand, improving stability. Each box may feature a selection of 6–8 products.